When the company I work for decided to go into a new direction with our marketing campaigns, I was pretty excited. I had suggested that instead of advertising through direct mailings, that we instead make a video that is so fantastic that people can’t stop talking about it. I had heard of a company called Big 3 that is able to create magical videos like this, so all we had to do was decide what sort of video we wanted. I knew that we just needed an idea, and they would be able to help us with the rest of it.
We had a huge production meeting so we could toss some ideas back and forth about the message we wanted to have in our video. We definitely wanted it to be informative, but we also knew that humor had to play a huge role in it too. We looked at some of the videos that Big 3 had made for other companies, and we were most impressed with the ones that had a touch of humor in them. Continue reading “Working with Big 3 to Make Great Videos”